Case Study · 04
Prediction · Habit Loops

Arena Picks

One pick a day. Free to play. Built for cricket fans first. Predictions are the cheapest possible bet — emotional skin in the game without financial commitment — wrapped in XP, streaks and seasons to compound into a daily habit.

Section AThe problem

Cricket-led acquisition spiked during matches and vanished overnight. Arena365 had no daily reason-to-open between games and no free-to-play surface to onboard fans before real-money play.

Section BPrinciples
Principle 01
Cricket-first

The feed, the tone and the first-run flow assume you're here for cricket — not a generic sportsbook.

Principle 02
One pick a day

The product is built around a single daily prediction. Leaderboards, rewards and seasons expand that habit — they don't compete with it.

Principle 03
First pick fast

Onboarding ends in a prediction. Five steps, ~30 seconds, straight into Predict.

Section CLive prototype
Live prototype · tap to explore
Loading prototype

This is a working prototype, not a static mock. Scroll, tap, and interact directly — everything you see is the shipping product.

Section DOutcome

A daily habit loop, packaged as a prototype you can tap through.

Try it above — every screen is live. Full strategy deck available inside.